Digital rules the world – a trend we anticipated many moons ago.
2006 – The first phonebook on a sim card
Big, heavy and, safe for a few sporadic instances, mostly just collecting dust – traditional phonebooks might come in handy at home or in the office but are completely useless when you are out and about. In collaboration with Herold, we have created the smallest phonebook ever: a smart card connected to Herold’s data base, providing users with over 400 Million contacts. Once put in the smart phone, the chip automatically updates the phone’s phonebook, saying goodbye to the good old days of “caller unknown”.
2007 – Austria’s first digital campaign
The city of Graz suffers from the highest levels of fine particulate pollution in Austria. As this is mainly down to increased levels of road traffic, we created a mobile campaign for the city’s public transport company “Grazer Verkehrsbetriebe” that encourages drivers to switch to public transport to combat air pollution. Users could register via text message to the mobile service and automatically receive a free public transport ticket on the days the fine particulate levels were especially high.
2007 – First mobile-based youth campaign
In a bold move to raise awareness among the youth about the consequences of drinking alcohol when driving, the Styrian government asked us to create a campaign that would appeal to the younger generations. We came up with a comprehensive “Super-Ei” campaign that includes several film spots, folders and stickers that were distributed among schools, universities and cinemas, as well YouTube and the website www.superei.at. To give youngsters a better understanding of the negative influences of alcohol, the spots even feature “sober” and “under the influence” versions that they can play on their mobile phones.
2007 – Austria’s first 2D code-based campaign
Ever received a text message straight from the horse stables? No? Then let us introduce you to the Spanish Riding School’s “SMS aus dem Pferdestall”. In a world’s first, we set up a mobile messaging service for fans of the famous white Lippizzaner horses. Targeted at the younger demographic, the text messaging service not only provides the latest news and events about the Spanish Riding School and its Lippizzaner stud in Piber but also raffles and reduced-price tickets via 2D code. We are the first agency in Austria to implement the predecessor of QR codes in a mobile campaign.
2008 – Europe’s first presentation on “mobile first”
The Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, designers, digital marketers and innovators. More than 10,000 registered delegates from more than 90 countries visit the festival each year to celebrate the best of creativity in brand communication, discuss industry issues and network. In 2008, SCOOP & SPOON hosted a creative workshop discussing interactive mobile marketing under the motto “3x3 cm: New Room for Creativity?”. In this, we suggest that mobile campaigns need to be tailored especially to the mobile users and more than mere text message add-ons. A Cannes first at the time.
2008 – Europe’s first mobile banking communication platform
“Pin to Win” is one of several campaigns we created for Austria’s biggest bank, Raiffeisen. Users are encouraged to subscribe to the mobile service “Raiffeisen mobil” to stay up to date on the latest offerings of Raiffeisen as well as the chance to receive a multitude of great voucher offers via text message. One simple text message is all it takes to make use of this handy bank service. The campaign reached considerably more people than the TV spot.
2010 – First social media-based shoe brand
OMG – after LOL probably the most famous social media abbreviation and omnipresent on Facebook, Twitter, Instagram & Co. Tapping into urban youth language, we have created a special brand for shoe seller “Leder und Schuh”. OMG is a modern brand specially designed “for girls only”. To round it all off, we also designed and implemented a fitting landing page, Facebook, Twitter, online and mobile campaign.
2010 – Germany’s first mobile magazine app
Brand eins App
Brand eins is not your ususal economy magazine. Brand eins is different. That is why SCOOP & SPOON designed an iPad app that would do the innovative content of Germany’s biggest business magazine justice. Featuring additional audio links, photo galleries and the option to share via social media, the app offers more than one reason to switch to the mobile version of the Brand eins magazine.
The app was designed even before the iPad was officially released by Apple. As the icing on the cake, our Brand eins App succeeded in something no other app had done before: shortly after their release, our apps were already part of another huge project: it is the first German-speaking economy magazine App featuring in the official Europe launch film of Apple’s iPad.
2012 – Germany’s first app for a high-circulation people magazine
The Bunte magazine is one of Germany’s most influential and most-read people magazines. Selling more than 580.000 print issues per week, Bunte also needed a way into the growing mobile market. With handy additional features like videos and interactive picture galleries, we designed and developed an app that brings the analogue content of the Bunte magazine to life. With the Bunte ePaper App by SCOOP & SPOON users can also share interesting news or the latest celebrity looks with friends and family via social media. The app also sends out automatic notifications when a new issue is online, making sure subscribers never miss an issue again.
2012 – the first office in London
S&S Creative Lab in London
In 2012, SCOOP & SPOON ventured across the Channel to open its Creative Lab in the middle of London’s thriving creative scene at Soho Square. With our new office, we set foot into the lively and highly competitive creative scene in Britain, making a name for ourselves and gaining international recognition by winning the prestigious Lovie Award for our HLH Event App, which is also an honouree for the New York Webby Awards. We cultivate the special bond between the UK and Austria on a daily basis and have even brought the UK’s most iconic digital get-together, the Digital Podge Lunch, to Austria for the very first time in 2015.
2014 – First worldwide digital ecosystem
AVL is the world’s largest independent company for development, simulation and testing technology of powertrains for passenger cars, trucks and large engines, with more than 45 subsidiaries located all over the world. In an epic project, we built a multi-channel platform called AVL Digital, which unites the various divisions, locations, products, services and solutions of AVL into a single platform. This platform allows users and AVL’s customers to access AVL content anytime, anywhere across a range of devices with a unique user experience. The new AVL Digital platform produced astonishing results, such as a 500% increase in unique website visitors and a plus of 176,000 Likes on Facebook.
2016 – World premiere – event app & sweet spot streaming
MercedesCup Tennis App
Every year, thousands of people follow their tennis icons on the grass court in Stuttgart, Germany, to see who will snap up 250 world-ranking points, the MercedesCup crown and a brand-new Mercedes-Benz. In cooperation with famous digital powerhouse Red Bull Media House Technology, we set out to revolutionise the way in which we watch one of the most competitive sports ever. In combining live streams, videos from a sweet spot perspective – with cameras attached to the ball boys and girls – the multifunctional app platform and individually customizable content, the app provides a completely new and fascinating dimension to the game. The customisable snippet feature adds interactive fun to our ultimate event app.
Our MercedesCup Tennis App also received a lot of love and recognition from the international marketing community. The app received the Lovie Award twice in 2017 and was nominated for the Drum Dream Awards (2016), the Drum Marketing Awards (2017), the Drum MOMA Awards (2017) and the Webby Awards (2017).
2017 – Worlds 1st researched campaign content for research brand
For AVL, world’s largest independent company for the development of powertrain systems as well as instrumentation and test systems, SCOOP & SPOON developed a new brand movie – or journey – reflecting how the company combines art and science to help its customers achieve their goals. Together with the AVL Cultural Foundation and the New York based artist Andy Cavatorta we created a completely new instrument: The “Irvine 7” creates a futuristic sound that resounds through the whole brand movie. With animated banners, teaser videos, canvas ads and the brand movie itself we reached 28 million engineers through various channels within 60 days. The teasers and the brand movie have been viewed over two million times – which is equal to more than 450 days of video runtime.