Idea & Strategy
In 2017 Hurricane Maria wrought havoc on the Caribbean island of Dominica. More than a year later, the devastation is still unmissable. This tragedy inspired the graduation classes of the Sacré Coeur School in Graz, Austria, to do something special to help those in need. At their ‘All Eyes On Us’ prom, the young graduates will put the needs of the victims of Hurricane Maria at centre stage as they invite prom visitors to set all eyes on them and their counterparts in Dominica – with a charity project that takes on a global issue by responding to this major climate change disaster.
Prom Night & The Good Cause
For the first time in the longstanding tradition of the Sacred Heart school in Graz, the student committee has decided to use their graduation ball as a platform for a charitable cause. Two charity campaigns have been organised to raise money to help the survivors of Hurricane Maria. There will be a silent auction for a painting by famous Caribbean artist ‘Uncle Earl’ Earl Etienne and a traditional midnight performance dedicated to the victims of the hurricane, to be followed by a fundraiser. The proceeds from both campaigns will go directly to an education programme for young people in Dominica and to the blood bank of Princess Margaret Hospital in the island’s capital, which was entirely destroyed by the hurricane.
Fundraising will take place on the night of the prom on November 10, 2018, and the final results will be provided after the event. But this much we already know: the #AllEyesOnUs18 prom will be a night to remember for the students, and with their two charity campaigns they will raise money for Dominica’s young people, whose futures on the Caribbean island have been jeopardized by Hurricane Maria.