CEO MICHAEL KSELA INSPIRES STUDENTS WITH LECTURE ON “REDEFINING MARKETING” - SCOOP & SPOON
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14 December 2020

CEO MICHAEL KSELA INSPIRES STUDENTS WITH LECTURE ON “REDEFINING MARKETING”

„SCOOP & SPOON redefines marketing. If marketing instruments do not exist, then you have to invent them. It´s a journey from theory to real project execution.” – CEO Michael Ksela

As Europe’s largest, independent and most innovative marketing brand, SCOOP & SPOON offers solutions based on new marketing instruments and methodologies – defined by the brand itself. In an exclusive digital lecture for the FH Joanneum in Graz, Austria, SCOOP & SPOON’s CEO and marketing expert Michael Ksela showed the students a unique insight into the fascinating world of the new SCOOP marketing landscape, and how we achieve the seemingly impossible by asking the right marketing questions.

More than 100 students followed our CEO’s online presentation as he talked about the SCOOP & SPOON mindset, mission and vision as well as the four core marketing instruments data accessibility, limitless interaction, customer profiling and new business models, showcased by a few selected and highly successful projects for big brands like Formula 1, the Museum of Modern Art in New York and Allianz insurance. SCOOP & SPOON’s motto “Crafted by Humans” and the fusion of competencies form the corner stones of our customised, award-winning solutions.

Due to COVID-19, the students currently pursue their dream of becoming marketing experts themselves via distance learning. Getting practical knowledge is therefore limited to online courses and digital excursions into the marketing business. Naturally, the students were particularly eager to learn from SCOOP & SPOON’s very own martech hero Michael Ksela: Following his presentation, many of the questions revolved around getting even more insights into SCOOP & SPOON projects.

The students’ curiosity kindled by Michael Ksela’s words opened the door to possible follow-up sessions about our new marketing instruments such as data accessibility, limitless interaction, customer profiling and new business models.