SCOOP & SPOON NOMINATED FOR DRUM MOMA AWARD 2018
SCOOP & SPOON is delighted to announce that – out of hundreds of entries from all around the world – our New AVL Digital Brand Journey has been nominated for the Drum Moma Award 2018 in the category “Best Brand Awareness Mobile Campaign/Strategy”.
The Drum Marketing on Mobile Awards (MOMAs) identify great work being produced on mobile. They reward brands, agencies, individuals or companies who are delivering effective strategies and campaigns at the forefront of the mobile industry.
We are proud to have reached the shortlist of these awards with our project: a new digital brand journey in form of a digital branding campaign for the global automotive technology leader AVL. The brand content was developed in a first-of-its-kind brand research project. SCOOP & SPOON developed a new brand movie for AVL, echoing how the company combines art and science to help its customers achieve their goals.
The branding campaign that followed consisted of three components: website, social media and mobile advertising. Its main goal was to expand the global remarketing system to include engineers.
The award winners will be announced on the 17th May at the ceremony at the London Emirates Stadium.
You can find out more about our Brand Journey project for AVL here.