NEW LOBBY, NEW WEBSITE, NEW BRAND
Redesign for the Royal Lancaster London website
SCOOP & SPOON is excited to see the Royal Lancaster London hotel fully reopening in all its glory. For its new identity and brand, the independent luxury hotel at the heart of London needed to update their website.
Before designing the new website, we first had to consider the ever-evolving conversation of where luxury hospitality is headed in the next 10 years as well as the hotel’s specific core audiences. Then we developed a contemporary, fresh portal which also pays tribute to the history of the hotel and is flexible enough to present itself with different features for different audiences.
For more information, you can view our full showcase here.