Founder & CEO
Michael Ksela is a marketing and creative visionary, demonstrated by an impressive track record over more than 30 years, and a number of awards. His talent for the commercialisation of ideas, his unique knowledge and international experience distinguish him from the mass of marketing experts. He is keen to stay abreast of the very latest developments in the world of marketing and always seeks to balance commercial demands with the emotion that is at the heart of all good communication. Design, communication technology and exciting innovations are at the center of everything he does.
He knows how to use marketing instruments in both the consumer goods and capital goods industries. As one of the youngest marketing directors in Austria, he was responsible for an internationally commercialised budget of several million Euros. His career leapt forward with the complete brand transformation of a global leader in the automotive industry. He was honored as “Marketing Man of the Year” by the International Advertising Association in 1999. Numerous national and international prizes followed, including global awards such as the Lovie and Dadi Awards in London and the Webby Award in New York. He also initiated the program “Learning From the Young” to help young creatives transform their ideas into viable business opportunities.
For his many years of service to the Styrian economy and as Honorary Consul of the Kingdom of Morocco, Michael Ksela was awarded the Grand Decoration of Honour of the Province of Styria in May 2018.
Michael was board director of an international research association for interactive marketing innovations and has chaired the Austrian Design Foundation. Today he is a board member of the AVL Cultural Foundation which advances the collaboration between science, technology and art. In 2005 he founded his own company.
Since then the SCOOP & SPOON Group is one of Europe’s largest, independent and most innovative Marketing Companies with strong roots in Technology and UX, helping industry leaders within their digitalisation topics.