Sacher Magazine Redesign
A new design for Sacher’s guest magazine
SCOOP & SPOON set out to revamp the magazine with a clean and straightforward design, powerful imagery and fascinating insights into the world of Sacher. Guests now enjoy a multitude of insider tips, interviews, behind-the-scenes photo shoots with the Sacher family and employees and unknown facts about the most famous female hotel-owner in history.
Both Sacher hotels in Vienna and Salzburg have recently undergone extensive renovation works. As part of this epic process, Sacher wanted to update their annual magazine to reflect this comprehensive modernisation.
SCOOP & SPOON has given the Sacher magazine a new look and feel that is both modern and timeless yet tips the hat to the historic grandeur of the Hotel Sacher. With a print run of 18,000, the magazine is available in the Sacher hotels, restaurants and cafés as well as online on the Sacher website and via the exclusive Sacher App.