SCOOP & SPOON develops Sales-App “PostBusiness” for Austrian Post - SCOOP & SPOON
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03 January 2014

SCOOP & SPOON develops Sales-App “PostBusiness” for Austrian Post

SCOOP & SPOON, Austria’s leading marketing and technology agency, designed and developed a mobile sales app (iOS and Android) for the business customers of Austrian Post (the government-owned postal service in Austria). The main aim was to give customers a straightforward overview of products and solutions and to give them direct contact with a relevant account manager. In addition, the app is to be used as sales tool by the Post sales team.
The user-friendly navigation was designed by using the different areas of the sales app: The start page’s 3D cube acts as a unique, tactile navigation device. Divided into the categories “I want” (access aligned directly to customer needs), “solutions” (useful product combinations) and “products” (for those who know exactly what they are looking for), users find detailed information on the services of Austrian Post. The intelligent networking within the sales app “Post Business” offers optimal solutions and products for effective advertising campaigns and enables customers to contact their personal account manager, whose contact details can be deposited by means of QR scanning in the app.
In addition, the app contains useful tools such as “Address Properly” which is based on an augmented reality function to quickly & easily check the machine readability of the users’ mailings; the calculator then helps calculating the cost of transmission.
SCOOP & SPOON CEO Michael Ksela said: “With the ideal interplay of marketing, technology and design, we were able to introduce another state-of-the-art sales app to the market for our customer Austrian Post.”