Michael Ksela’s Keynote Speech at Marketing Club Graz “Business Transformation Using Digital Media“ - SCOOP & SPOON
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02 October 2014

Michael Ksela’s Keynote Speech at Marketing Club Graz “Business Transformation Using Digital Media“

Michael Ksela, owner of SCOOP & SPOON, was invited by the Graz Marketing Club to give a keynote speech on “Business Transformation Using Digital Media”. In front of an audience of 80, Ksela illustrated how to realise the combination of inspiring design and pioneering know-how in marketing and digital technology.
The topic was examined from different perspectives, from digital strategy to augmented reality design, from app and software development to editorial magazine.
Michael Ksela: “ Companies are facing the challenge of developing new offers and business models in order to fulfill humans’ changed needs. Digitalisation enables a transformation and offers the opportunity for active change.”