One of the Three Most Influential People in Marketing Technology - SCOOP & SPOON
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15 October 2020

One of the Three Most Influential People in Marketing Technology

Creative visionary Michael Ksela has been voted among the three most influential people worldwide in the marketing and technology industry. His innovative approach and ground-breaking ideas have propelled our CEO to the top of this year’s Martech Heroes by impressing the international expert jury of The Drum Awards in London.

“You can only accept challenges – and solve problems – when you are fully aware of all the marketing instruments that are at your disposal. It’s not just about the ones you already have, it’s about the new ones you need to find to be able to make it work. You have to go beyond and win the game on a more detailed level. And you have to stay marketing until the very end. That’s why our unique approach at SCOOP & SPOON gives people the freedom to choose their own individual user experience,” describes Michael Ksela his secret for success.

As one of the world’s largest marketing platforms, The Drum lead the way in digital creativity and excellence. Its global awards programme recognises the best people from across the marketing and communications industry. In their statement, The Drum have commended our CEO for his “forward-thinking attitude, his extraordinary excellence, innovation and thought leadership in advancing the utilisation and impact of marketing technology.”

With an impressive track record over several decades and numerous awards, Michael Ksela is known as a creative visionary who pushes the boundaries of modern marketing. Thanks to his unique approach, the outstanding work of SCOOP & SPOON is appreciated far beyond the European borders.