Redefining Marketing - SCOOP & SPOON

REDEFINING MARKETING


The digitisation of corporate value chains brings with it infinite opportunities to shape the relationships between companies and their customers. The most effective technologies, whether front-end or back-end, are fundamental to developing and implementing successful marketing strategies. It is therefore crucial to ensure that the marketing perspective plays an integral role in the development process and that a common language is used when discussing technological and strategic requirements. This way, marketing-oriented system architects and requirements engineers can build technical solutions that are closely aligned to the organisation’s marketing strategy.
At SCOOP & SPOON this is exactly what we facilitate. We are at the forefront of developing and implementing new digital marketing tools, which have already proven effective in hundreds of client projects around the world.
These marketing tools are intended to offer a sense of certainty in a highly uncertain world, and serve as a benchmark and recommended course of action for marketing experts and our customers alike.
This approach to marketing-led tech development is unique. We call it The New SCOOP Marketing Landscape.
The New Marketing Landscape

Marketing Strategy

Marketing Concept and System Architecture

Integrated and Open Marketing Methodology (IOMM)

Access to Knowledge

Marketing Instruments

Data Accessibility™

Limitless Interaction™

Customer Profiling

Business Models

Marketing Technology & Methodology Modules

Marketing Instruments

Data Accessibility™

Limitless Interaction™

Customer Profiling

Business Models

Data Accessibility™

Limitless Interaction™

Customer Profiling

Business Models

Integrated and Open Marketing Methodology (IOMM)

Marketing Concept and System Architecture

An increasingly complex world calls for increasingly complex solutions. But to manage this complexity and its associated development effort, we have created our Integrated and Open Marketing Methodology (IOMM). This is based on a series of ready-made technological tools, processes, philosophies and ideas, that we can call upon in different configurations depending on the need of our customers. This results in highly effective solutions implemented in a way that would otherwise be time-consuming and costly, but thanks to our modular approach we can tackle even the most challenging projects in a fraction of the time, for a fraction of the budget.
Complexity managed, boundaries smashed, limitations forgotten. With the SCOOP & SPOON approach to marketing technology there are no longer obstacles – just blue skies, free worlds, and infinite possibilities.

Limitless Interaction™

We don’t work with sitemaps anymore. We believe the user should be able to navigate freely through a system without boundaries or predefined paths directing their behaviour. At SCOOP & SPOON we have developed a wide range of software service modules, which can be used in small and large-scale digital ecosystems. These are designed to separate content creation from technology development and headless API architectures to ultimately give the user more room to move freely. Combined with our modular approach, this enables us to quickly create totally new architectures and marketing strategies for our customers at a reasonable cost level.

Data Accessibility™

Along the value chain of a company, you’ll find a lot of data. You can take this data, disassemble it and extract value from it with a variety of different methods such as headless APIs, databases and content elements. And this is how you can make a real difference. To get better results you have to think beyond conventional applications like websites, apps or search engines, and instead make this data accessible in totally new ways. When the value chain is using data to create new experiential “truths” in this way, something special happens. We call this the Beauty of Marketing.

Business Models

Traditional business models cannot always be converted directly into digital business models, so it’s important to understand the differences between the digital and offline worlds.
The SCOOP & SPOON ‘digital first’ approach to data, user interaction and marketing-centric tech development supports a deep and abstract understanding of both your customers and the landscape you operate in. This understanding, combined with our know-how and experience, can lead to new business models and revenue streams that make the most of the online world for long-term success.

Customer Profiling

These limitless SCOOP & SPOON architectures allow the user to navigate and interact with content without the influence of conventional boundaries and predefined structures. The interaction is entirely led by the user’s behaviour, and this creates a unique user profile that can provide extra value to our customer. At SCOOP & SPOON our artificial intelligence engine optimizes this user profile, to ensure that the most useful content is served at the right time and in the right context.
Using this ‘perfect fit’ approach we don’t tell users what they should do, but instead they tell us what they want by the way they interact with our architectures.