SCOOP & SPOON in World Luxury Awads Finals - SCOOP & SPOON
03 December 2014

SCOOP & SPOON in World Luxury Awads Finals

SCOOP & SPOON has been voted a finalist in the World Luxury Awards Hotels & Holidays category with its Hotel Sacher magazine and magazine app. The World Luxury Award is the biggest global honour for creative excellence in luxury advertising and communication. It recognizes the world’s top luxury brands and previous winners have included names like Porsche, YSL, Hermes, Rolex, Gucci and Montblanc.
The Hotel Sacher is more than just a hotel. It is an icon of Vienna and Austria, renowned for its history, its style and its luxury. And it offers something more than mere 5-star luxury – it gives its guests a special experience that cannot be bought anywhere else. SCOOP & SPOON produced a sumptuous print magazine for Sacher with high quality editorial and photography as well as an interactive tablet app version. The tablet version also offers booking functionality which connects it with the rest of the Sacher digital experience.
To make the finals of this prestigious award is a major success for SCOOP & SPOON, who worked on the project across all three of their offices in Vienna, London and Graz.
According to Michael Ksela, CEO and founder of the agency: “This is a fantastic achievement that shows our versatility across various channels. Only those who understand the digital world can also realise the importance of outstanding offline solutions like magazines which offer something extremely valuable in a complex communications environment.”