SCOOP & SPOON „Learning from the Young“ – The Open Lab Night - SCOOP & SPOON
03 June 2014

SCOOP & SPOON „Learning from the Young“ – The Open Lab Night

Numerous young talents and experienced creatives met for the first „Learning from the Young“ Open Lab Night at the office in Graz to discuss digital marketing presences and innovations. In accordance with the initiative’s mantra, “Celebrate Difference”, the Open Lab Night enabled a cross-disciplinary exchange that allowed for new perspectives.
Roughly one month prior to the first “Learning from the Young” initiative, young talents focused on the digital presence of the “Sacher” brand – completely without briefing.
The results of this creative examination were presented to special guest Mag. Matthias Winkler, member of the owner family and management of the Sacher Betriebsgesellschaft m.b.H., prior to the official Open Lab Night. Mr. Winkler expressed his enthusiasm for the innovative ideas and concepts as well as the “informative presentation”.
Following the official presentation, the guests enjoyed a relaxed evening with Original Sacher Würstel, Original Sacher Würfeln and sounds by DJ Xicurry from “Soundküche”.