SOCIAL MEDIA EXCELLENCE - SCOOP & SPOON

    SOCIAL MEDIA EXCELLENCE

    Uncategorized

    Peugeot

    Client

    Channels

    12m

    Strategy

    Peugeot’s social media strategy is a key factor in leveraging the brand image and the move upmarket. Social media gives Peugeot the possibility to reach and directly engage with the target audience, and therefore to improve the brand perception to boost its business.

    SCOOP & SPOON manages Peugeot Austria’s Facebook account, implementing the global strategy on a national level to meet the expectations of local communities regarding the brand and reaching a wider local audience. To further increase user engagement, we award the title of #FanOfTheWeek and #FanOfTheMonth to the best pictures that users have shared on our Facebook page. Throughout the year we also do quizzes and raffles to keep users actively engaged with the brand.

    Results

    With a diverse and engaging social media content, SCOOP & SPOON has managed to skyrocket engagement rates with a steady increase of followers.

    Increase in followers

    Increase in followers

    Increase in engagement

    Oberlaa

    Client

    Channels

    4.9k

    Strategy

    The goal is to post stunning pictures of the Viennese confectionery Oberlaa’s creations to make the customers’ mouths water! SCOOP & SPOON uses Facebook as a way to attract new customers, engage with current ones and develop relationships with people that spread the word of mouth for Oberlaa. Also, we raffle giveaways or ask people what they prefer – this is especially helpful to get new followers and to gain a bigger reach.

    Results

    With 2-3 posts per week and different types of raffles from time to time we could receive more than 1,000 new followers in only one year, even though no page like campaign was used.

    New followers in one year

    AVL

    Client

    Channels

    188k

    ???

    1.4k

    46k

    Results

    The main goal for AVL on social media is to strengthen the company’s position in their strategic market. The target audience may consist of a small group of experts in the field, nevertheless, this provides a lot of opportunities to publish different kinds of content on the four channels on a regular basis. We also focus on AVL’s LinkedIn to generate leads: this means looking at KPIs, such as clicks, new leads from social media and conversions. With detailed tracking we can better understand where each lead comes from.

    Besides meeting target KPIs SCOOP & SPOON also works to position AVL as a lively brand with character. With insights into how parts of AVL machines work, with interviews about employees and with behind the scenes material a persona for AVL is created. The published content provides stories and looks behind the scene of the automotive company.

    Results

    To increase the impact of AVL’s social media activities SCOOP & SPOON launches different types of campaigns at certain intervals. With a digital branding campaign that had the goal to add engineers to the remarketing system, which was then used to re-engage the audience with the slightly adapted brand movie for online purposes as an advertising asset, we reached 1.7 million users with canvas ads as well as 820,000 brand movie views.

    Brand movie video views

    users reached with canvas ads

    Users reached with animated banners

    SCOOP & SPOON

    Client

    Channels

    1.7k

    ???

    26

    782

    Strategy

    SCOOP & SPOON’s social media channels give a glimpse into the work we do, but we also share photos that show our company culture, such as pictures from events, employees and our offices. Furthermore, we look for our future employees via various social media channels. Our main target group on social media consists of people who are interested in marketing and design topics and potentially want to work for and with us in one of our offices.

    SCOOP & SPOON predominantly uses Facebook and Twitter to share what’s going on inside the company and to present our work. We know that many use Facebook to connect with friends. Therefore, we need to fit into this natural, more personal atmosphere to keep people interested in what we post – it’s not about selling, it’s about connecting. We use Twitter more for our UK followers, as Twitter is not that popular in Austria. On the business network LinkedIn, we primarily showcase our work and job offers.

    Results

    With 2-3 postings per week and different types of raffles from time to time, we received more than 1,000 new followers in only one year, even though no page like campaign was used.

    almost doubled quarterly post reach

    new facebook followers

    Dr. Clar

    Client

    Channels

    1.7k

    ???

    26

    782

    Strategy

    The strategy is to provide followers of Dr. Heimo Clar’s Facebook page with regular news, tips and treatment recommendations to achieve more awareness on the subject of orthopaedics in general and Dr. Clar in particular. Posts about common ailments speak to potential patients and build a closeness to the doctor and his practice. Furthermore, the range of services, the team and the practice of Dr. Clar are presented and brought into focus.

    An additional Call to Action is set with posts containing information on office hours, inviting followers to get in touch with Dr. Clar and his team. Thus, more coverage is generated throughout Austria, and the engagement with the direct customer base is strengthened.

    Results

    With our weekly post schedule SCOOP & SPOON has achieved an extraordinary increase in reach and engagement on the Dr. Clar page. The number of contents has multiplied within six months from only one post per year to one post per week.

    more posts in the last 6 months

    increase in reach

    increase in engagement