02 October 2014
Michael Ksela’s Keynote Speech at Marketing Club Graz “Business Transformation Using Digital Media“
Michael Ksela, owner of SCOOP & SPOON, was invited by the Graz Marketing Club to give a keynote speech on “Business Transformation Using Digital Media”. In front of an audience of 80, Ksela illustrated how to realise the combination of inspiring design and pioneering know-how in marketing and digital technology.
The topic was examined from different perspectives, from digital strategy to augmented reality design, from app and software development to editorial magazine.
Michael Ksela: “ Companies are facing the challenge of developing new offers and business models in order to fulfill humans’ changed needs. Digitalisation enables a transformation and offers the opportunity for active change.”
The topic was examined from different perspectives, from digital strategy to augmented reality design, from app and software development to editorial magazine.
Michael Ksela: “ Companies are facing the challenge of developing new offers and business models in order to fulfill humans’ changed needs. Digitalisation enables a transformation and offers the opportunity for active change.”